UK Grocery Market Entry & Growth Consultancy
Enter, compete and grow profitably
The UK grocery market offers enormous opportunities, but succeeding requires more than a great product. You need the right retail strategy, commercial proposition, pricing structure and a clear understanding of how supermarket buyers think.
I'm Karen Green, founder of Buyerology®, former Tesco and Boots buyer, best selling author and UK grocery retail expert. I help UK and international food and drink businesses understand the market, identify profitable opportunities, build compelling commercial strategies and navigate the complexities of selling to major retailers.
Whether you're evaluating UK market entry, preparing for your first supermarket listing or looking to accelerate existing retail sales, I can help you make smarter commercial decisions.
Why brands struggle
Most brands struggle in grocery not because their product is poor or their marketing needs work, but because they don't understand the buyer mindset, commercial challenges and the reality of retail.
A great product might get you a meeting with a buyer, but it's a compelling commercial proposition and a clear understanding of what drives their decisions that get you listed — and keep you on the shelf.
Case studies
ichiban UK
Retail Turnaround & Scale-Up Advisory
Advised Ichiban through a UK grocery turnaround, relaunching the range, shaping new product development and securing a new retail listing. Delivered a 30% increase in sales and helped move the business from loss to profit, creating a stronger, more sustainable grocery platform.i
By Ruby
Scale-Up Mentoring & NED Support
Supported with range optimisation, cost reduction and expansion into new retail customers. Helped strengthen the commercial foundations of the business and support its growth trajectory ahead of the company’s successful acquisition by Charlie Bigham’s.
Patties
UK Market Feasibility Advisory
Advised Patties Foods (Australia) on UK market entry feasibility, delivering a category review of the UK pie market, leading a London retail safari and presenting strategic insights to the leadership team. Enabled a well-informed decision not to enter the UK, avoiding costly misalignment and protecting shareholder value.
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