Buyer psychology and commercial insight that helps companies grow profitably — on stage, in boardrooms, and inside sales teams.
Former Tesco & Boots buyer | Best-selling author of Buyer-ology® |
Trusted advisor to businesses and global trade bodies




"Delivering practical solutions to commercial challenges to create profitable sales growth - without the stress"

Karen was my Commercial Business partner, offering strategic, tactical and generally good advice which led to a successful business turnaround. This resulted in a c30% increase in sales revenue. She is very flexible, challenges the status quo and is a very good sounding board. I would highly recommend her for 'anything commercial'
Mark Cooper, Turnaround Specialist

Karen has a deep knowledge of the UK complex market dynamics and she has a thorough understanding of consumer behaviour, emerging trends, and the evolving role of technology in retail. I would highly recommend Karen Green to any organisation or event seeking thought leadership in retail strategy
Virginia Amiri, Head of Trade and Economic Affairs, Wallonia

Karen has the unique benefit of having worked in both the Retail and Food Manufacturing sectors at a senior level.... She's great at identifying opportunities for profitable sales growth whether that’s NPD or new routes to market. She’s also great fun to work with!
Denis O'Driscoll, MD Corvin Fox

When I’m not working with CEOs, founders and business leaders on commercial growth, you’ll usually find me in the mountains, in the kitchen, or out trying to maange my rescue dog and his friends