Two essential books for food and drink business growth

Karen Green started life as a retail buyer for Tesco and Boots, having the best time building category growth strategies and negotiating deals. But she had a wake up call when she left started selling for a living. She soon realised how tough it was on the other side of the table, facing well-trained, aggressive buyers on a mission to undermine her confidence to get the best deal.

She learnt hard and fast about how to prepare better, hone her negotiating skills and get better results and felt a real draw to help others sell more and sell better. So she wrote her first Amazon best-seller, Recipe for Success - the ingredients of a profitable food business, which was shortlisted for the Business Book Awards 2019. 

Over the last 10 years, Karen has helped hundreds of foodpreneurs create revenue growth by tailoring their approach via a structured understanding of their business customers. This delivers fantastic results, often 10x sales and profitability. From this approach, the Buyerology book emerged. Karen realised that the framework she was using could help others too. The Buyerology book and framework enable you to tailor your approach both in terms of sales and also ongoing relationships. 

Karen's clients have ranged from UN International Trade Centre, Virgin Startup and Enterprise Nation. She regularly comments in the media - from the Sun to the Telegraph - on radio, in trade press and on podcasts.