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Download the Buyer-ology® workbook that accompanies the book 

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Download the Buyer-ology® template and start working out your customer's profile so you can be clear on what they are looking for

Plan out your negotiation using this simple planner.  Work out what are your areas of power that give you strength, your numbers and questions they might ask.  t

Once you have done all your preparation and crafted your Unique value proposition, you need to plan your meeting.  Profile the buyers, be clear on the approach and objectives  

Building awareness is the key initial part of the BUYER process.  Using this one page planner will enable you to create  trade plan including usp, marketing messages and key channels  

Create this simple summary of each of your key customers so that you can have all the information on one page.  Perfect for sharing with your teams and customers