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There are 5 generations, 4 personality types and 3 learning styles in the modern workplace - that's a lot of permutations of buying styles!

No wonder that the average CEO, Sales Director or humble sales rep is quaking in their boots, wondering what to do to sell more and sell better.

In this interactive, energetic talk, Karen Green inspires audiences to understand their buyers better whether they're selling ideas, products, services or even themselves (in job interviews). 

She shows them how to take that knowledge to tailor their sales approach for better, less stressful success and learn how to use the BUY methodology to sell more:

Build awareness, to create a Unique value proposition that leads to Yes! 

  The UK grocery market is mature, competitive and constantly evolving. In this keynote, Karen Green unpacks the current state of the UK retail landscape, exploring how customer demographics, shopping behaviours and economic pressures are reshaping demand. Drawing on buyer-side experience and real-world advisory work, she shares practical insights into key trends, what matters most to today’s shoppers, and why many brands underestimate the complexity of the UK market. The session then turns to the real challenges and opportunities of launching and scaling in UK grocery, highlighting what brands must get right – from proposition to pricing – to build profitable, sustainable growth.

  Karen Green has spent her life, negotiating either as a senior grocery buyer or commercial director back to her former bosses. In this talk, she presents a fresh take on Chris Voss’s best selling title – “Never split the Difference” by bringing the Buyer-ology approach to negotiating. She takes the audience on a journey to understand how to get to Yes! as quickly as possible whilst still achieving the best deal.

From profiling opponents to understanding their business motivations, Karen shares tricks and tactics to stay in control of the negotiation and even to know when to walk away. 

She shares some of her best (and worst negotiation experiences), leaving the audience ready to go get exactly what they want.

 There are two schools of thought on running a successful business - one is via safe, corporate structure and the other is the ninja, kick ass entrepreneurial approach.

Karen Green is well placed to deliver the entrepreneur's side of the story as she has worked with food and drink businesses for the last 10 years, consulting and coaching on the art of challenging those big corporate brands with fabulous results. 

This entertaining and inspiring talk guides the audience through the key steps that entrepreneurs take to do it differently. 

Karen leaves attendees inspired to challenge the norm and bring entrepreneurial spirit to everything they do and, in the process (or lack of it!), create fabulous business growth