Retail safaris
What is a retailer safari?
Retailer safaris are guided tours of grocery stores, markets and other outlets designed to gather inspiration and/or marketing insight. They enable you to understand how ranges are built, the competitive set and ability to really feel for the marketplace and its opportunities and challenges.
We offer a range of bespoke tours to meet your needs whether you are coming from overseas and looking to understand the UK market place or an existing manufacturer but need to refresh your thinking about what is going on in your category.
Case studies
University of Queensland
Market Accelerator programme
Two day programme covering grocery, department and travel retail, We assessed where each brand truly fitted, where it didn’t, and what would need to change gain listings. Each brand left with clear, prioritised routes to market — grounded in how UK retailers actually buy, range and build categories.
G's Fresh Czech
Innovation and Ideas Generation
G's Fresh joined a guided London food retail safari spanning Whole Foods to M&S to understand how UK retailers structure and range fresh prepared salads. Store visits were followed by buyer-led analysis of UK salad categories, helping the team translate inspiration into practical input for future category and range reviews.
TOOTOOMOO
New Product Inspiration
Led Tootoomoo through a targeted retailer safari across grocery multiples, fast food operators, and Korean and Japanese specialist stores.
We analysed how Asian-inspired flavours, formats and price tiers were evolving across channels, identifying white space and transferable ideas relevant to the UK grocery shopper.
Contact Us
Let's talk
If you would like to join one of our exhibition ready safaris or create a bespoke retailer tour for your organisation, get in touch and we can work out the best solution
Phone: +44 7811942054 Email: karen@foodmentor.co.uk
