Non-Executive Director (NED) and Board Advisor

My career includes senior roles at Tesco and Boots, along with advisory positions at organizations like the United Nations International Trade Centre. This demonstrates my ability to guide businesses toward long-term success through sound governance and strategic innovation.

A notable example is my work with By Ruby, a premium frozen food company. I played a pivotal role in supporting the founders through strategic decision-making, ensuring the business remained aligned with its mission while identifying growth opportunities. This culminated in the successful acquisition of By Ruby by Charlie Bigham's, enabling the company to expand its grocery distribution, secure greater market penetration, and scale its operations.

This achievement highlights my ability to navigate complex business transitions, maintain focus on overarching goals, and deliver tangible results for stakeholders.

My governance expertise is paired with a deep understanding of the food and retail industries, allowing me to effectively address sensitive issues such as executive performance, remuneration, and risk management.

As the author of two best-selling books, Recipe for Success and Buyerology, I have a proven talent for translating industry challenges into actionable strategies.

My commitment to fostering innovation and driving growth ensures I bring a valuable perspective to any boardroom.

For businesses in the food industry and beyond, I offer the leadership, expertise, and independence needed to navigate challenges, embrace opportunities, and achieve lasting success.

Contact me to discuss your business and its growth in confidence.